Business
Conversion Rate Calculator
Calculate the percentage of visitors who complete a conversion.
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How this calculation works
Calculate the percentage of visitors who complete a conversion. Enter completed conversions and total visitors to calculate conversions as a percentage of visitors.
Formula used
Conversion rate = conversions ÷ visitors × 100
Good to know
Results are estimates for informational purposes.
Example calculation
40 ÷ 2,000 × 100 = 2%
How to use this calculator
- Enter completed conversions and total visitors to calculate conversions as a percentage of visitors.
- Check units and time periods before comparing two results.
- Change one input at a time to understand its effect.
Frequently asked questions
What does the Conversion Rate Calculator calculate?
Calculate the percentage of visitors who complete a conversion. The result is calculated from the values you enter and the formula shown on this page.
Which assumptions does the Conversion Rate Calculator use?
It applies Conversion rate = conversions ÷ visitors × 100. Values, fees, rules or timing not represented by an input are not added automatically.