Business
CPM Calculator
Calculate advertising cost per thousand impressions.
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How this calculation works
Calculate advertising cost per thousand impressions. Enter your values, select Calculate, then review the result. You can change any value and calculate again.
Formula used
CPM = ad spend ÷ impressions × 1,000
Good to know
Results are estimates for informational purposes.
Example calculation
€500 ÷ 100,000 × 1,000 = €5 CPM
How to use this calculator
- Enter your values, select Calculate, then review the result. You can change any value and calculate again.
- Check units and time periods before comparing two results.
- Change one input at a time to understand its effect.
Frequently asked questions
What does the CPM Calculator calculate?
Calculate advertising cost per thousand impressions. The result is calculated from the values you enter and the formula shown on this page.
Which assumptions does the CPM Calculator use?
It applies CPM = ad spend ÷ impressions × 1,000. Values, fees, rules or timing not represented by an input are not added automatically.